Sustainable Packaging Is Becoming Popular For Beauty Brands

Plastic is quickly becoming a significant problem worldwide, and the beauty industry is one of the most significant contributors. It’s essential to note that more brands opt for clean beauty and a more conscientious lifestyle. Promoting these lifestyles would be a mistake if they didn’t introduce sustainable packaging to limit the effects of climate change on the beauty industry.


The Beauty Industry As A Plastic Contributor

The beauty industry is proliferating and is only expected to grow at a quicker rate for the next few years and beyond. Beauty brands know that most of their packaging is made of plastic, from the overall covers to the container that houses makeup and other solutions.

The growing customer base for these brands is people who are much more conscious of their consumption. You could recycle plastic, but only a tiny portion is recyclable.

The beauty industry has the most prominent use of single-use plastic, and its contributions to overall plastic waste have put the industry under much scrutiny. Many beauty brands are looking for much more sustainable packaging.


Sustainable Packaging

Now that so many companies know the impact, they’re opting for sustainable packaging to help limit the contribution to climate change and the plastic problem. We have seen major trends by beauty brands who want to make their packaging much more sustainable and easier for companies to opt for. Some trends in sustainable packaging in the beauty industry include:


Sustainable Materials

Instead of using microplastics and plastics, many companies are now using materials that are products from the food or agricultural industry. These materials are excellent for packaging as they can be marketed as eco-friendly for all those conscious users in the beauty industry.

It’s also easier for beauty users to rid themselves of biodegradable waste than it is for them to do the same with plastic waste. Beauty companies are also employing research and development investments which allow for the creation of much more sustainable packaging.


Refilling Stations

Many countries are banning single-use plastic, and the beauty industry has found a way around it by using refills. Many brands are joining the idea of refilling stations, which allows for less plastic use for companies and customers. Refilling stations can be applied in the following ways:


Instore Refilling Device

The customer can visit their nearest store and have their package refilled in-store. This option works well for liquids or products that are easy to refill.

Some skin care requires specific protection from the elements to restrict contamination. Different companies are thus using the refilling method to create different batches and then asking their customers to return the packaging to be put back into rotation after sterilization.


Refill Cartridge

Many companies like Fenty and Loreal allow host packaging and refill packaging when you run out the first time. Customers can then buy refill cartridges as often as the product runs out.


Refill Subscriptions

If customers subscribe, they will get refill pouches regularly. With the advent of new laws limiting single-use plastics, refilling is already popular, and beauty brands will likely launch many additional efforts shortly.

Due to logistical, financial, and space constraints, customers might require some time to develop this new habit, and shops must also adjust. To get “bulk” formulae to store consistently, the distribution network must also rearrange its procedures. It can remain a complicated alternative until conventional methods are established.